About YAMA
The Young Audiences Music Award honors creativity and innovation in the field of musical productions for young audiences, from all corners of the world, created by community groups, schools, NGOs, companies, bands and ensembles of all forms, from solo artist to orchestra.

Young Audiences Productions are unique musical performances created to awaken imaginations, stir emotions, address current issues and motivate the further musical explorations of children and youth (aged 0-18).

The YAMA aims to identify and support cutting-edge productions that impact young people both socially and artistically, with a focus on targeting and engaging vulnerable/at-risk groups of youth from marginalized communities and deprived areas, addressing issues of vital concern (eg. violence, poverty, discrimination, abuse, HIV/AIDS) and that use music as a tool to promote intercultural dialogue and understanding. All of JMI’s work with young audiences is based on the underlying principal that all children and youth should receive access to music/culture as a fundamental human right. Thus, although in many nations we now celebrate an improvement in the music programs of education institutions, the YAMA serves as a beacon of hope to those still facing less than desirable circumstances, to continue the fight for this crucial sector of human development.

The Young Audiences Music Award, a project of Jeunesses Musicales International (JMI).



About the YAMA Awards Ceremony

The winner's of the YAMA 2010 will be announced in Skanderborg, Denmark on the 3rd of October as a part of the opening oj the Musik i Tide festival which brings together the best Danish productions for young audiences over a 3 day celebration.
For more info visit www.musikitide.dk/


About JMI
JMI is the world’s largest youth music NGO. With a mission “to enable young people to develop through music across all boundaries," JMI reaches over 5 million young people aged 13-30 annually through 36,000 activities and is the leading organization in the field of young audiences.

A world leader in the field of young audiences, JMI is a global network of youth-music organizations with member organizations and partners in more than 80 countries, developing demand-driven programs that empower youth on local, national and international levels. JMI places empowerment at the core of all our global activities, with an emphasis on social inclusion and cohesion.

For over 60 years, JMI has been Making a Difference through Music, using the power of music to bridge across social, geographical, racial and economic divides and creating a platform for intercultural dialogue.

For more information visit www.jmi.net

The YAMA is an initiative of the JMI Young Audiences Working Group.